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WEBSITE We created an interface where the more someone donated, the more completed their illustrated character got. Which meant a smarter looking character they had to share on Facebook, Twitter or Pinterest
Dozens of unique illustrated characters were added to the growing roster of professions on the site.
SOCIAL In social media, we opened discussions with thought provoking questions to engage fans and drive them to the site.
BANNERS People could engage with our online media by moving the donation level up. When they did, the character became more outfitted. Clicking on the banner directly linked people to the same character on the website’s donation page. &nbsp
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